Stormcloudz is an apparel project based on Jeff Soto’s paintings and murals. It takes inspiration from nature, youthful nostalgia, music and art.
The name Stormcloudz came to Soto several years ago- “A storm cloud can be one of the most beautiful, powerful and sometimes dangerous forces of nature. I think the same can be said of art. It can be beautiful and at the same time it has the power to make people think and great art can make people act! I titled my last NYC art exhibit Stormclouds and thought that someday it could be a fun name for a brand.”
Stormcloudz is rooted in Soto’s love of the natural world, with designs featuring owls, skulls, flowers and mythical beasts. Visually the line takes inspiration from Soto’s involvement in different artistic genres- graffiti, gig posters, skateboard graphics, illustration and fine art. It is very much an apparel project designed by an artist for people with artistic, creative minds.
We are passionate about arts education and projects that promote the arts. 5% of our profits go back into the arts community through donations to local and regional organizations. It’s our way of giving back!
In addition, the Stormcloudz web site serves as the official store for Jeff Soto prints, books, zines and other merchandise.
More info can be found on Jeff Soto at jeffsoto.com